5 Creative Ways Of Using Facebook Messenger Chatbots In Your Small Business Venture
- Apr 17, 2017
- Sudipto Das
Chatbots have become the new buzzword of the small business world because of a range of benefits. Have you adopted this technology yet? If the answer’s “no,” the advice is to adopt this technology ASAP. If it’s a “yes,” then you might actually benefit substantially from this article.
In here I have discussed a few creative ways of using Facebook Messenger chatbots to great effects for your small business venture. Let’s take a peek at them without further ado.
1. Use chatbots for delivering personalized content to your business clients
Many businesses use chatbots for the sole purpose of delivering quality content to their registered users. Although it depends a lot on the type of your business.
For example, if you deal in protein supplements and nutrition foods, you can use this service to provide your customers with a few tasty recipes of health foods that are a bit out of the ordinary and aren’t found a lot on the internet.
These types of extra service will delight your customers in general and might compel them to come back to your again and again for further purchases.
Okay, now if you use your chatbots as a channel for sending personalized content to your audience in general, please keep these things in mind:
DO NOT sell anything directly though your chatbot personalized content. That would take the charm off it.
Make sure that your target site’s mobile friendly enough.
Drop in a contact page and encourage your customers to contact you if they want.
If possible, include a browsing menu so that users can choose what they want to read and what they don’t.
2. Boost your social media page through the use of chatbots
Facebook had already announced in 2016 that it would allow businesses to use its influential FB Messenger platform as an integral part of their chatbot campaigns.
This was expected to help brands achieve increasing sales and leads because messaging apps are considered the future of social networking platforms.
By using a FB messenger chatbot for your business marketing operations, you aren’t actually inviting customers to come to you; instead, you are actually going to those places where your customers actually are: the messaging platforms.
You will also be able to use your messenger chatbots to bolster your social media engagements. So you see you will always stay at a benefit.
3. Automated answering of basic customer queries
Automated customer support has already become the next best thing in the small business world because of the cost-effective nature of this technology. And now with the inculcation of chatbot technology, customer support automation has grown smarter and more humane in comparison to the one before.
You can implement chatbot technology in your customer support operations as your first line of support for handling basic customer queries. You can reserve your human workforce as your second line of support for more complex issues. Things like these can cure a lot of headache for your company.
4. Influence your customers’ buying decisions
“Influencing buying decision” is one of the most effective ways of increasing sales and revenue. But why did small businesses failed to implement this tactic at the start?
Small businesses didn’t have the resources to pursue it at the start. Most of them didn’t have the time to give their customers professional advice regarding their choice of products based on their individual requirements. With the inculcation of chatbots, this became easier.
You can now use a Facebook messenger bot to provide professional advice to your customers based on the purchases they are going to make on your platform. And the best thing is that this is completely automated. So you won’t even have to spend a penny on this service.
5. Offer your services on the messenger app itself
Most businesses have separate apps of their own for providing tailor-made services to their customers. With chatbots, you will be able to provide your services to your customers on their respective messaging apps itself.
It’s more convenient both from the point of view of the customer and the merchant (i.e. you).
Facebook messenger bots are gaining in popularity steadily among small businesses. Now the question is: are you intrigued enough to get into this trend? Don’t overthink. Get into the chatbot trend ASAP and reap the benefits that come with it. You will definitely love it in the long run. Ciao!
Sudipto writes technical content periodically for softz solutions & botavenue.com; and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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