5 Tech Secrets For Small Business Ventures
- Feb 28, 2017
- Sudipto Das
It’s a natural tendency for small business entrepreneurs to stick to the old fashioned, tried and tested tools for work management purpose. These days, that’s considered a mistake.
Well, you might argue saying that “old is gold” and I will definitely not say that the proverb’s completely wrong; but I will say this that without the incorporation of technology, it will be very difficult for small businesses to fight toe to toe with the major giants.
Technology isn’t something that’s too expensive these days. Most of the tech tools/services are quite reasonably priced, readily available and is also quite user-friendly at the same time.
In here, I have listed a few of those tech secrets that you can implement in your workplace for maximum productivity. Let’s begin.
1. Take your business to the cloud
No, it’s definitely NOT a fad.
Cloud computing has brought a revolution in IT particularly for small business ventures, organizations and startups. It’s one of the major tech tools that has played a major role in leveling the abilities of small businesses with the giants in the industry.
Business products and other IT related services along with a team of system admins require a huge investment at the start. Cloud computing comes as an effective solution to that problem and is affordable and extremely effective.
By incorporating subscription-based cloud technology, small business owners will just have to pay for the services that their businesses actually use. They don’t have to take the trouble of buying expensive servers any more.
And with the passage of time, the cloud has only gone bigger, better and safer with sound encryption preventing all forms of data hacks. So peace of mind is almost guaranteed.
2. Mobilize your business
The speed of business has gone up a level or two in recent years. Your prospective customers know this very well and they also nurture the same expectations from your company.
A simple example: 24x7 customer service. Ask yourself this question: “Do you offer 24/7 customer service?”
Well, if you say that you can’t afford to do that since you are a small business venture, my answer to that will be it’s just an excuse. Even that excuse isn’t good enough to paper the cracks.
If your customer faces any issue at any point of the day or night, there’s almost zero chances for him/her to wait till your regular working hours to report the problem to you and get the solutions. Mobilizing your business processes can take care of this issue to a certain extent.
Through the use of mobile devices, you will be able to stay in contact with your customers both inside and outside of office. This mobile mindset of yours will also aid you in deploying subscription-based remote customer support for those odd working hours of the day.
3. Take advantage of analytics
You do want to build some credibility among your customers and build up your brand value; don’t you? For that you have to do a little bit of market research. You have to know your customers well.
Analytics can be your friend for that purpose.
Trusting gut instincts doesn’t work all the time. Alternative is deploying Google analytics and studying your customer behaviors, bounce rates, purchase habits and patterns and so on.
Your marketing strategies should be based on such key information.
4. Deploy chatbots for effective customer service
Customer service is considered a source of headache by most companies. That’s because there’s a major imbalance between the number of employed customer service agents (low) and the number of problems (huge) that crop up each day.
Chatbots bring automation in the field of customer support. They can work 24/7 tirelessly and automatically and can handle most of the basic queries of customers.
So you can easily deploy chatbots as your first line of support for those basic queries/issues. Your human force can tackle the tough problems as your 2nd line of support.
Chatbots are tremendously effective and unbelievably inexpensive at the same time. By deploying them, you’ll see your customer service breeze through in no time.
5. Proper social media strategies are the key
Many small business ventures flourish in the real world because of their sound social media campaigns.
A sound social media campaign requires a sound strategy. Take some time, chalk up an effective social media strategy and deploy it.
If done right, you’ll see your campaign attract more business right out of the blues.
Make sure you incorporate these tech secrets in your upcoming business endeavors. Then you’ll surely see the benefits they bring along with your very own eyes. Always remember a smart plan powered by technology seldom fails.
That’s it for now then folks. Hope you had a good read.
Sudipto writes technical content periodically for softz solutions & botavenue.com; and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.
Follow him on twitter @SudiptoDas1993
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