Key requirements for a small business to succeed in the foreseeable future

Key requirements for a small business to succeed in the foreseeable future

Business strategies, however small it might appear to be play a significant role in the growth of a business and eventually to its success. Getting the business fundamentals right is always the key to making a startup boom to the level of perfection is almost no time.

Let’s start with the very basics first. So what are these business fundamentals that we just talked about in our previous paragraph? The business fundamentals consist of only four things that are:

  • Strategy

  • Culture

  • Execution

  • Structure

All these four components are an integral part of the business management. Get these four right and you are more than guaranteed to take your business to the level of perfection that you had craved for at the start. So how can you do that? Here are a few tips that can come in handy for you.

1. Strategy

The key to making a strategy click is to ensure the fact that each and every one of your employees knows it in thorough details. Your strategy must have a clearly defined goal and should be easily comprehensible at the same time. It should be clearly communicated to everyone associated with your organization before implementing it to full effects.

  • Your business strategy should always be based on your customer. Do you see your customer valuing your strategy from their point of view? If you get a satisfactory answer, only then you should go ahead with it.

  • DO NOT implement a business strategy on basis of gut instinct or just to go with the flow. Research it thoroughly before implementation.

For e.g.: The chatbot trend has taken the world by storm right now. Should you go for it? Do you think that you will be able to provide your customers with a better service as a result of chatbot implementation? If the answer’s “yes”, go ahead without further ado.

  • Be open to new ideas. Tweak and fine tune your business strategy on basis of credibly employee and customer inputs.

  • Be focused on your goals and you’re more than guaranteed to succeed over time.

2. Company culture

Your company culture has a direct influence on your company results. So ensure you build up a good one through proper HR policies. Here are a few tips:

  • Always inspire your employees and your pears to do their best in jobs however trivial it might appear to be.

  • Inculcate responsibility in your organization by allowing employees to take credit for their own work. A responsible employee is a business asset that can go a long way indeed.

  • Introduce performance-based incentives. Reward your employees for any extraordinary achievements. Things like that can lift up their spirits and increase your overall productivity.

  • Psychological rewards (like a recognition) in place of monetary rewards can also work wonders.

  • Create a safe and healthy work environment where everybody can work with complete peace of mind.

3. Business execution

Your operations need to be as flawless as possible to deliver the perfect service to your customers in general. This is the most important aspect of the lot; the one that actually matters to the outside world as a whole and will play a big role in deciding the fact whether your business is going to make it or not.

  • Deliver services/products that meet customer’s expectations. In case you fail to do so, take immediate measures to rectify your errors to the best of your abilities.

  • Reduce waste or recycle them to reduce your cost. This can have a positive influence on your finances as a whole.

  • Provide an impeccable customer service to the best of your abilities. This can actually make you a standout among the crowd.

4. Structure

Your company structure should reduce all forms of bureaucracies and simplify work as simple as that.

  • Promote a cooperative work environment where employees can work with each other comfortably and conveniently.

  • Establish a system (like a digital encyclopedia or a library) to promote learning in your workpalce.

  • Promote growth.


Establishing a steady business takes a whole lot of time and effort. But the first step to success is to fulfill all these 4 basic business fundamentals highlighted above. Do it the right way and you’ll definitely reap the benefits in the long run. I wish you the very best of luck with your business endeavors. Cheerio!

Sudipto Das

Sudipto writes technical content periodically for softz solutions & botavenue.com; and backs it up with extensive research and relevant examples. He's an avid reader and a tech enthusiast at the same time with a little bit of “Arsenal Football Club” thrown in as well. He's got a B.Tech in Electronics and Instrumentation.

Follow him on twitter @SudiptoDas1993

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